Since 1876, Albini has been dedicated to creating the finest fabrics on the market with commitment and ambition. To achieve this, it consistently focuses on values that distinguish it from other companies, namely:
- Value-generating service;
- Brand identity;
- Family and territory;
- Ethical responsibility.
fabrics per year created
Fabric Butler is a native iOS and Android App dedicated to those who love high quality tailored shirts.
Thanks to an innovative catalogue, Fabric Butler presents the entire range of Albini fabrics offered by the world's best tailors. The App can be used by tailors, retailers, end-consumers who are already customers and those who are not yet. In fact, each user has a customised user interface, depending on the membership to a specific buyer persona group.
Fabric Butler has all the typical functions of an ecommerce store: a main page with editorial content (news, latest trends, shortcuts), a rich catalogue divided by brand, books, pages with over 1,500 images and product descriptions, text search using filters, a shopping cart and order history, the contact form and account configuration.
They wanted to be able to showcase their collections and their business to loyal customers and potential new clients in a simpler and more immediate way. This would allow them to display products in detail without the need for physical visits. To implement this, it was necessary to develop innovative manufacturing software that is simple and effective. This could enable Albini to blend tradition, technology, and style, providing everyone with immediate access to the world of high-end Italian shirtmaking.
The manufacturing software proves to be highly dynamic, as it is usable by various different entities. Some of the users include:
- Past consumers,
- New potential clients.
Each of them has been provided with a customized user interface. The main information includes all the typical functionalities of an e-commerce platform. That is, a homepage with brand news, a catalog where users can view and purchase products with a few clicks. Finally, a shopping cart section has been added, allowing users to add products before completing the transaction.