What Makes DuckMa the Best Mobile App Developer for Startups

How DuckMa Is One of the Best Mobile App Development Companies and Why We Are the Best Partner for Your Startup


If you’re looking to hire mobile app developers for your app startup, it makes sense to hire the best, right?

When you get your hair cut, you don’t just walk into the salon or barbershop with the lowest price and expect great results (or maybe you do, I can’t see your haircut).

If you’re smart, you look for an expert who has experience working with your type of hair and gender. You want someone who is supported by a team of professionals in a work environment that supports progress and self-improvement through training.

O.K., so you may not put that much thought into who cuts your hair, but you get my point.

When selecting the mobile app developer who will be responsible for your startup’s success, you’ll want to follow the same protocols to guarantee you receive the results you’re after.

DuckMa is one of the best mobile app development companies around (if I do say so myself), and we specialize in app startup success. I’m about to run through a comprehensive list of what makes DuckMa the perfect choice for your app startup development.

  • What it takes to make a truly excellent app
  • What we do to deliver the ultimate user experience
  • How we make apps that perform better than the competition
  • How we ensure your app adapts to evolving user needs

Plus, our skills are important because:

  • Helps ensure your concept (app idea) is rock solid
  • Gets your app ready to launch with confidence (testing and optimization)

And finally I’ll give you:

  • A list of powerful questions to ask any app developer you’re considering working with
  • Tons of reasons why we specialize in app startups and app startup success

Table of Contents

What It Takes to Make a Truly Excellent App

The Right Team

There are a lot of characteristics that help differentiate the good from the bad when it comes to mobile app development companies, but I’m going to start with the most important. The number one reason DuckMa is the best choice for your app startup is simple:

Bar none, we deliver the best possible final product to our clients.

As an app startup, you may not understand the intricate details that go into the mobile app development process. Let me be the first to tell you, there are A LOT of steps to mess up, and without the proper testing and optimization in place, you may not discover a problem until it’s too late.

At DuckMa, we understand apps better than we understand most other things in life. Because we’re app nerds through and through, we know what yours must possess in order to succeed, and we don’t let our clients create anything that isn’t properly poised for ultimate success.

Lucky for you, our team of experts goes above and beyond the call of duty to ensure your app is of the highest possible quality before launch. Sure, that’s nice to hear, but what does it mean?

Let’s take a deeper look…

What We Do to Deliver the Ultimate User Experience

Putting User Experience Above ALL ELSE

Only apps delivering the best user experience get used, only apps that get used will succeed.

Our thorough understanding of this truth is what drives us to help our clients publish the absolute best version of their concept. We don’t simply say it, we live it.

It takes a lot to deliver the perfect user experience, so let’s look at the individual facets of the app development process to better understand all of the work that goes into providing the ultimate user experience.

Apps with a Mind-Blowing User Interface

An app’s user interface is what makes an app’s first impression, and unfortunately for many, it’s last.

When you download an app—unless you’ve done so by recommendation of a peer—it’s more than likely that you’re skeptical about the functionality of the app and whether it is the one that is going to help you solve your problem.

You, like most people, have encountered plenty of terrible apps in your day (we mobile app developers have encountered more, trust me).

There were those that promised the world and didn’t deliver.

Then there were the apps that worked, but not without what seemed like a lifetime of unnecessary steps and frustration to accomplish a seemingly simple task.

At this point in the game, all you need is one reason to dislike the app and it’s gone.

This is where an impressive user interface can help to make an outstanding first impression. If the app loads to a clean, stylish, well designed UI, as a user you’re far more likely to give it the benefit of the doubt no matter how it functions.

That’s why, at DuckMa, we work tirelessly to create a UI that delivers:

Breathtaking Visuals

The first thing most people notice about an app is how it looks. This puts a lot of pressure on the designer to create a visual design that is stunning to the eye, yet clean enough to allow for simple and intuitive functionality.

Intuitive Design and Functionality

Speaking of intuitive functionality, a brand new user must be able to perform the required functions of your app with little to no learning curve (for most apps). That means designing a user interface that looks and responds intuitively, almost as if the user had designed it themselves.

Buttons, menus, and icons need to look and feel familiar, be located in the right places (as would correspond with other apps on the platform), and transition through user flows in a familiar fashion.

Users Flows That Delight

User flows can be more difficult to optimize as the entire functionality of the app is built around them, moving from one step of the process to the next until the task at hand is completed.

When I say user flows that delight, I’m talking about the ones that leave you saying, “That was easy.”

We work with our clients to streamline the user flows of their concept in order to provide the ultimate user experience and a happy user at the end of a session.

How We Make Apps That Perform Better than the Competition

So you now know our apps provide an uncompromising user experience so that they will be launched with the highest opportunity for success. However there are plenty of mobile app developers that make the same claim, so let me help you understand how we go about turning an app idea into a final product that truly outperforms the competition and exceeds expectations.

Apps With a Truly Unique Functionality

As mobile app developers, we understand something more clearly than most: The app marketplaces are FULL. Every kind of app imaginable already exists in duplicate, triplicate, or worse.

There are very few truly unique app ideas entering the space anymore. That said, you can create an app with similar functionality to that of the competition, and still create an unique product.

We pride ourselves in creating truly original apps. Whether your concept is one of the few “never before seen” variety, or one that teaches an old dog new tricks, we know how to help your app function in a way that blows users’ minds and allows it to stand out amongst the competition.

Mobile App Developers MUST Evolve

With the increase in mobile connectivity and user preferences leaning toward mobile over desktop, the mobile app development world is one of the fastest evolving industries on the planet. At DuckMa we take that challenge head on and work tirelessly to stay ahead of the pack, always innovating, always pushing the envelope with unique functionalities and design.

Apps That Meet Needs More Efficiently & Faster

Part of creating a truly unique product is being more efficient and more effective than anyone else. In fact, we need to be a lot more efficient and effective to stay ahead of the pack.

A few years ago, you could get away with a slightly clunky functionality, or an app that took a while to accomplish its intended task. However, today’s apps are exponentially better at solving user problems and they do it in less time than ever.

What does this mean for you?

It means that, unless your mobile app developer can help you refine your concept into the most streamlined, efficient, and lightning-fast version available (one that’s way ahead of the others in your space), your app idea might as well stay an idea.

What I’m saying is this…

There will always be competition. There will always be someone who is looking to dominate the same space as you. In order for you to stand strong as the leader in that space, you’ll need to launch with a groundbreaking product, and work with your mobile app developer to continually adapt your app to current trends and tech advancements.

How We Ensure Your App Adapts to User Needs

As I stated earlier, the mobile app development world seems to be stuck in fast forward, with new innovations coming surfacing every day. As such, your app will need regular updates and enhancements to stay relevant and ahead of the competition (where you should always strive to be).

Your mobile app developer will need to be willing to work with you for the entire life of your app, or help you bring on your own developer to keep your app primed and ready to take on the challenge of an increasingly competitive market.

Quality of the Development Team

The caliber of mobile app developers willing to take on your project will vary greatly, and (I’m sorry to say) it will be difficult for you to discern the truly great from the mediocre. Even some of those I’d label “dangerously inept” can put on a pretty good show if it means earning your business.

As such, I’m going to outline the definitive differences between DuckMa and, well, everyone else.

Collective Effort

To begin, I need to touch on a very important point. Having never previously participated in the world of mobile apps, many app startups fail to understand the difference between a single, freelance app developer and a team of professional mobile app developers operating as a singular mobile app development company.

A Team of Experts

As my team is one of the best in the world, I may be slightly biased, but there is no doubt that the collective efforts of an expert team will ultimately outshine any solo developer. That, I can state as a clear and obvious fact.

But why?

Unique Niche Expertise

Well, for starters, each member of a team is typically an expert in their individual field. A mobile app development company may be comprised of several singular mobile app developers, sure, but each of them will possess a focused expertise in a unique piece of the development puzzle.

With a team behind you, you’ll have an individual person responsible for your:

  • Design
  • Coding
  • Functionality
  • Testing
  • Optimization
  • And so on…

My point is, that when a group of experts is allowed to exercise their unique talents, the final product is that of legend. It is typically far superior to what one person can do.

O.K., that may be overstating, but apps are our passion and that’s how we feel when the team comes together on a project. It’s invigorating!

Optimization from Multiple Perspectives

Not only do you have a team of experts doing what they do best, you have each member of that team receiving inputs from the other experts on their team in order to deliver the best possible final result.

A functionality expert may work back and forth with a design expert to get the right look that still delivers exceptional user flows.

It’s all a part of the system of checks and balances that defines our team process. We’re a team of expert individuals functioning as a cohesive, organic unit.


Finally, one of our defining qualities is our ability to “specialize” in both Android app development and iOS app development.

Now, I know that seems counterintuitive, but hear me out.

As a collective team of experts, we possess the ability to do both. We have expert Android app developers, but we’re also a specialized iOS development company.

DuckMa can take on an Android project and run it through one side of the team, at the same time running an iOS project through the other side. One of the major hurdles that app startups face when hiring app development companies comes when the need arises to develop for both platforms.

  • Do you hire an iOS development company and hope they can handle the Android side because iOS is the better platform to develop for first?
  • Do you hire an Android app developer because they need an expert for the more complicated development process and sacrifice their idea to launch on iOS first?

With DuckMa, you’ll never have to choose. You can develop for both platforms under the same roof, streamlining the entire process saving you a lot of hair pulling and teeth grinding.

Thorough Research

Speaking of checks and balances, we work very closely with our clients to ensure they aren’t rushing to build an app idea that is destined for mediocrity.

Concept/Idea Vetting

While you and your peers may love your app idea, we make sure you’ve done your research before you get started with development. We want your app to succeed, which means we need you to have vetted your concept amongst a sampling of your ideal users.

Taking a step back, we also make sure you understand who your ideal users are before we move forward.

Every successful app needs a clear and concise strategy developed before a single line of code is written.

Competitive Evaluation

Not only do you need to evaluate your concept, you need to analyze the marketplace you’ll be entering.

  • How much competition are you going up against?
  • How well established are they?
  • What can you do better than them?

There are lots of things to consider when evaluating your competition, and we make sure you understand the playing field before you step up to the big leagues.

Preparing Your App to Launch with Confidence


If there is one area that gets overlooked or rushed through in most development projects, it’s testing.

Launching with a flawed product can hurt an app’s chance of success, sometimes so seriously that they never recover.

Because of this, we test until we’re blue in the face, then we test some more.

Mobile app developers are defined by the quality of the apps produced, which means we do everything in our power to produce the best products possible. Products we can then show off to future potential clients and the world. Products that make our clients happy and successful.

Post-Launch Optimization

O.K., I was wrong. If there’s one area that gets neglected in the mobile app development process, it’s optimization. This is something we support all of our clients in, but it’s an area that seems to be missing from so many potentially great applications.

For one good reason.

Optimization isn’t technically part of the initial development process. Once an app is launched (in the minds of some mobile app developers), all further responsibility is that of the app owner.

At DuckMa, we encourage and support our clients to optimize their products post-launch.

We highly recommend app analytics for all apps hoping to be competitive, and provide the insights necessary to use them in their app optimization process.

We want your app to succeed, and for that it needs continual optimization.

10 Super-Important Questions to Ask Any Developer You’re Considering

As this resource was created with the sole intent of helping prospective clients find the perfect mobile app developers for their app idea, I’ve come up with a comprehensive list of the top questions to ask any developer you’re considering working with.

In case you didn’t notice, the questions are super important, AND super important is underlined.

Let’s take a look!

1. What do you see as the goal of my app?

Several of these questions are things that you should have a clear idea of before you approach a developer. However, asking for a mobile app developer’s input will give you a deeper understanding of their investment in your app.

A mobile app development company should be able to give you feedback as to the goal of your app, as well as how they are going to help you accomplish said goal.

2. How would you improve on my app idea/concept?

This question ties into the first, a bit. While you may have a clear vision for your app, a mobile app development company should have their own opinions based on their experience. We give expert feedback on every app we work with because, after all, we know what we’re talking about.

While the app is yours, we want you to succeed and there are components of every app concept that will detract from your chances.

3. Who exactly will be working on my app?

There are some development companies who have a “front man” sitting in an office in the U.S. or Europe, only to have the actual development team working out of an office in Mumbai.

While there are some very talented mobile app developers in Mumbai, that’s not my point. If you trust your app is in the hands of an expert in-house team, it should be.

If you’re willing to piece together an outsourced team that may have zero accountability to your communication expectations or deadlines, at least you know what you’re getting yourself into. If you expect first-class customer service and a quality product from an in-house team, you may want to meet them.

4. What results have you achieved for previous clients?

Many app developers boast about a few of their best apps and like to sweep their failures under the rug. Ask to see examples of both.

Ask them to tell you about what made them successful or not, so you can get a deeper understanding of their commitment to making your product successful. Also, be sure check reviews on the apps that they have developed (on Google’s Play Store or Apple’s App Store) to get consumer (user) feedback about the products they have created.

5. What platforms do you specialize in (native apps)? Do you develop hybrid apps?

Not all developers are experts at creating native apps. Not all developers are experts in creating hybrid apps. Ask your potential developer to tell you about the platforms they prefer to develop in and why, as well as the challenges the various platforms may present to your app and to them as a mobile app development company.

6. Do you handle every stage of development?

Not all mobile app developers will take your project from start to finish. In fact, some are user interface experts and require you to find a secondary partner to take your design to completion.

Others won’t be working with your app post-launch, and that’s something you need to be clear on before you get started. Remember, the time to be asking the important questions is now, before it’s too late.

7. How can I monetize my app?

This question should be asked for two reasons.

The first, because your app developer will likely have a better understanding of the monetization methods best suited for your unique app concept. They will be able to guide you through your options and help make accommodations within your concept based on the monetization strategy you mutually agree upon.

The second reason you should ask this question is that you will be better able to gauge their willingness to help you. If they aren’t willing to help you understand how you’ll monetize your app more clearly, what makes you think they’ll be any more helpful throughout the rest of the app development process?

8. In what way do you communicate during development?

Understanding how your mobile app developer communicates will give you a clear understanding of how involved you’ll be in the process, how much feedback you can expect to receive from them, and how and when you’ll be able to reach them.

Take the time to outline what your communication procedure would look like before you get started and you won’t feel like you’re being left out in the cold while your app is built without you.

9. What testing can I expect my app to go through?

Remember when I said that testing is one of the most overlooked and rushed parts of the development process?

A large portion of the blame rests on the shoulders of the developers. You need to understand the level of testing your app will go through before launching it in order to determine what (if any) additional steps you’ll need to take to ensure you’re launching with the best possible version of your product.

If you don’t clearly communicate your expectations with your developer, the blame falls back on you!

10. What new innovations and tech are you building into your apps?

As the app industry is evolving, new and exciting features and functionalities are emerging every day. Good developers are including the hottest new tech and trends into their designs, mediocre developers are simply repeating what has worked for them in the past.

You don’t want to work with anyone who refuses to innovate, so ask about the latest tech they’re including in the apps they’ve recently built (or are currently building).

Check out this recent blog post for more important questions to ask your developer.

Why App Startups Should Choose DuckMa

Simply put, startups are our bread and butter. We have refined our mobile app development process to specialize in taking an app from concept to launch, supporting new app owners through every step of the process.

I’ve been telling you the whole time…

If you’ve read through this entire guide and still don’t understand what makes DuckMa special, we may have a problem. However, if you’ve seen the light, you’ll likely see that the expert app development company I’ve been showcasing here is ideally suited for startups.

Sure, we could take on enterprise apps without missing a beat, but we choose to work with startups because we truly understand their pain points. We know what it takes for someone to take their app from a simple idea to a successful final product, and it’s not easy.

We’ve helped countless startups realize and refine their visions and through that experience we’ve learned how to help app startups better than just about anybody.

We love working with brand new ideas

There is a certain level of risk and excitement every time a new app idea comes through our (virtual or physical) door. We call our office a “boutique of excellence,” because we take the time to understand our clients’ wants and needs thoroughly (sometimes better than they understand them) and put an entire team behind meeting and exceeding their expectations.

We’ll hold your hand through the entire process

We put forth the extra effort it takes to walk newbies to the app development world through every step of the process. We call it being customer-centric, because we take every client consideration into account, communicate every step of the process, and look forward to the feedback that steers our creative process.

We’re ready to get started, are you?

We only want to work with you if we mutually decide that it’s a good fit. We love working with app startups who represent a challenge for the DuckMa team, and don’t expect you to hire a team that you feel isn’t right for your concept.

However, we would love to answer any questions, help you solve any problems, or simply talk shop and bounce some ideas back and forth. We love what we do and we look forward to the opportunity to help you turn your app idea into a successful business.

Here’s to your success!

How DuckMa Is One of the Best Mobile App Development Companies and Why We Are the Best Partner for Your Startup