Publishing an MVP on the Stores: the Complete Checklist

Your Minimum Viable Product (MVP) is finally ready to be launched on the market. You have invested time and energy in developing it, but now it is crucial to consider some crucial aspects before releasing it on the stores. Although its functionality is only essential, the importance of proper preparation should not be underestimated.

Indeed, it is important to remember that all applications are controlled by the stores and must comply with their guidelines. Failure to do so may lead to the temporary closure of the service on the Stores and a subsequent reworking of the Application.

So, what are the things you need to do to publish your MVP on the Stores properly? In this article, we will provide you with a checklist of tasks to be performed to ensure a smooth launch.

Extensive testing

Even if your product is only at the MVP stage, has only the essential functionality or is a full-fledged prototype, it should not be underestimated, not least because stores care little: every detail counts.

Make sure that every element works as intended and that the user interface is intuitive and easy to use. Remember, the first impression is the one that counts.

It is essential to perform a series of tests on your MVP before considering it ready for publication. These tests should include both functional tests, to ensure that each functionality acts as intended, and usability tests, to ensure that the user experience is smooth and intuitive. In addition, you might consider performing A/B tests on various elements of the app, such as call-to-action buttons or images, to see which version gets the best results.

The graphics of your MVP is another aspect that should not be overlooked.
A clean and professional design can make a big difference in the perception of your product by users. Make sure your MVP looks consistent and attractive, with colours, fonts and images that reflect your brand and are pleasing to the eye. The design of your MVP is not just a matter of aesthetics, but can have a significant impact on usability and the overall user experience.

Checking the MVP should be a comprehensive and thorough process that covers all aspects of the product, from functionality to design. Only then can you be sure that your MVP is truly ready to be published on the stores.

Make sure your application complies with store guidelines

It is of paramount importance that you have a clear and complete understanding of the guidelines that each one imposes. These guidelines, which may vary from one store to another, cover a wide range of aspects, including app security, user privacy, content and quality requirements.

You can find Apple’s guidelines here and Google’s here.

Security guidelines, for instance, may include specific requirements for the use of permissions, the implementation of security measures and the management of user data.

Privacy guidelines, on the other hand, may address the use of user data, privacy policies and consent practices.

Content guidelines may concern the type of content that may be included in the App, while quality requirements may concern the usability, stability and performance of the App.

Failure to comply with these guidelines can lead to a number of negative consequences, including the temporary closure of your service on the stores and the need to make changes to the app. To avoid these problems, it is important that you take the time to carefully study the guidelines of the stores on which you intend to publish your application. This will allow you to prepare properly and avoid unexpected surprises.

Remember that store guidelines may change over time. Therefore, it is a good practice to constantly monitor the guidelines and update your application accordingly. This will allow you to ensure that your application always remains in compliance with the guidelines and to avoid possible service interruptions.

Studying and complying with store guidelines is a crucial step in the process of publishing your MVP. This will not only allow you to avoid potential problems, but will also help ensure that your application offers a secure, privacy-friendly and high-quality experience for your users.

Prepare for the audit

Preparation for review is a very important step in the process of publishing your MVP on the Store. Careful preparation will allow you not only to comply with the guidelines, but also to present your application in the best possible way, increasing your chances of success.

Before proceeding with the publication of your MVP on the Stores, it is essential that you prepare properly for the review, especially for the Apple world.

This phase includes the careful preparation of the store cards and the collection of any documentation that may be required.

Let’s start with the store cards: these are the pages that users will see when they find your application on the stores. It is important that you take care of them down to the smallest detail, as they are the ‘shop window’ of your application. You need to include high-quality screenshots showing the key features of your app, demonstration videos illustrating its use, and a catchy description highlighting your product’s strengths.
Remember, a well-curated presentation can make all the difference in convincing users to download your App.

In addition to taking care of the presentation, it is essential to prepare any documentation that the Stores may require. This may include privacy policy, terms of service, contact information, licences to use third-party software or content, and any other documentation that demonstrates your application’s compliance with Store guidelines. Make sure you have all these documents ready and in order before proceeding with publication.

It is important to be prepared for any requests for changes or clarifications from the Stores. This may include resolving any issues of compliance with the guidelines, providing additional information on the Application or resolving any technical issues. Being prepared for these eventualities will allow you to respond quickly and effectively, reducing the waiting time for publication.


Launch planning

Once all the previous activities have been completed, it is important to plan the launch of your App. Decide on a launch date and prepare a marketing strategy to promote your app. You can use social media, your website and other platforms to reach your target audience and generate interest around your product.

Monitoring and Updating

After publication on the stores, an equally important new phase begins: monitoring and updates. This step is crucial to ensure the long-term success of your Digital Product.
Publishing an App on the Store is only the beginning of the journey. Monitoring user feedback and keeping it up-to-date are crucial steps to ensure success and growth.

Monitoring user reviews and feedback is essential to understanding how your app is perceived and used. User reviews can provide valuable insights into any technical problems, missing features or areas for improvement. It is important to respond proactively to this feedback, resolving reported problems and considering suggestions for improvements or new features.

In addition to monitoring user feedback, it is important to keep your application up-to-date. This means not only fixing bugs and technical problems, but also adding new features and improvements according to user needs and expectations. Remember, an MVP is only the starting point: your Digital Product should evolve and improve over time in response to user feedback and changing market needs.

In addition, regular updates show users that you care about your Product and are committed to providing the best possible experience. This can help build trust and loyalty among your users, key factors for the long-term success of your digital product.


Publishing the first version of a project on the Store is a crucial step in the development path of your Digital Product.

However, as we have seen, it is not just a matter of uploading the application and waiting for users to download. It is a process that requires careful preparation, an understanding of Store guidelines, constant attention to user feedback, and an ongoing commitment to updating and improving the Product.

Remember, the MVP is just the beginning. It is the starting point from which your Digital Product can grow and evolve, in response to market needs and user feedback. Take care of your App, listen to your users and never stop improving. This is the only way to ensure the long-term success of your Digital Product.

Are you ready to take the plunge and publish your MVP on the Store? Follow the advice in this article and you will be well on your way to a successful launch.

Good luck