Fabric Butler
Albini, the founding brand of the group of the same name, has been operating since 1876 in the textile sector and is today a leader in Europe in the production of fabrics for high-end shirts.
Today, Albini Group directly controls the entire production chain, from the raw material to the finished product: this constitutes a uniqueness in the textile sector and allows it to keep each production phase competitive and to trace and control each step, ensuring product quality, optimal service and speed of response.
Website: albinigroup.com
€200+ MM
revenue
20.000+
fabrics per year created
250
employees
Fabric Butler is a native iOS and Android App dedicated to those who love high quality tailored shirts.
Thanks to an innovative catalogue, Fabric Butler presents the entire range of Albini fabrics offered by the world's best tailors. The App can be used by tailors, retailers, end-consumers who are already customers and those who are not yet. In fact, each user has a customised user interface, depending on the membership to a specific buyer persona group.
Fabric Butler has all the typical functions of an ecommerce store: a main page with editorial content (news, latest trends, shortcuts), a rich catalogue divided by brand, books, pages with over 1,500 images and product descriptions, text search using filters, a shopping cart and order history, the contact form and account configuration.
The Challenge.
Albini Group expressed the desire to give customers direct access to the entire catalogue and network of tailors, retailers and end consumers with a solution that combines tradition, technology and style to give everyone immediate access to the exclusive world of Italian haute couture.
The Solution.
The complexity lay in establishing new business relationships internationally with small companies and artisans.
This led to our intuition about the ideal tool to achieve the business objective and integrate with the sales materials already in use: the smartphone. We therefore opted for a Mobile App.
Fabric Butler is a native iOS and Android App dedicated to lovers of high-quality shirts.
Thanks to an innovative and entirely digitalised catalogue, Fabric Butler presents the whole range of Albini fabrics, offered by the best tailors in the world.
Albini Group's Fabric Butler application is aimed at tailors, retailers and end consumers.
In addition to providing after-sales support, we have initiated, at the customer's request, a 'training on the job' programme for the team of engineers who will manage the application in-house.
