Albini Group


Type of Industry: Textile

Type of Application: Mobile App

Application Name: Fabric Butler

Albini, the founding brand of the group with the same name, has been operating in the textile sector since 1876 and is today the leader in Europe in the production of high-end shirting fabrics. Today Albini group directly controls the entire production chain, from raw material to finished product and this constitutes his unique strength in the textile sector, which allows all the production phases to be kept competitive and to track and control each step, ensuring the quality of the product and allowing optimal service and speed in response.

Fabric Butler

Mobile App for monitoring – in real time – orders, digitizing collections and the implementation of an advanced mobile eCommerce for the purchase of fabrics.

Mobile App

Fabric Butler is a native iOS and Android app dedicated to those who love high quality tailored shirts.

Thanks to an innovative catalog, Fabric Butler presents the entire range of Albini fabrics offered by the best tailors in the world. The app can be used by tailors, retailers, final consumers who are already customers and by those who are not yet: each user in fact has a personalized user interface, according to a segmentation of a specific group of buyer person.

Fabric Butler has all the typical features of an ecommerce platform: a main page with editorial content (news, latest trends, shortcuts), a rich catalog divided by brands, books and pages with over 1500 images and product descriptions, text search thanks to filters, a cart, the order history, the contact form, the account configuration.

Customeer Need

Albini Group has expressed the desire to give to customers direct access to the entire catalog and to the network of tailors, retailers and end consumers. This was made possible thanks to an unique and tailored solution capable of combining tradition, technology and style to give everyone immediate access to the exclusive world of Italian haute couture.

esigenza del cliente

DuckMa Solution

The complexity lay in establishing new international business relationships with small companies and artisans.

Hence our intuition on the ideal tool to achieve the business goal and integrate with the sales materials already in use: the smartphone. So we opted for a Mobile App.

Fabric Butler is a native iOS and Android app dedicated to fans of high quality shirts. Thanks to an innovative and fully digitized catalog, Fabric Butler presents the entire range of Albini fabrics, offered by the best tailors in the world.

The Albini Group Fabric Butler application is aimed at tailors, retailers and end consumers.

In addition to providing after-sales assistance, we have launched, on customer requests, a training program "training on the job" for the team of engineers who will manage the application internally.

App features and benefits:

  • Tailor Locator: the native app allows end consumers to locate the closest tailors using GPS and gyroscope;
  • Gamification: Fabric Butler guides the user in choosing the ideal fabric through a series of questions that play on his tastes and personal needs;
  • Innovative catalog;
  • User interface customized according to the type of user;
  • Mobile eCommerce;
  • Text and filter search;
  • Cart and order history;
  • Contact form;
  • Account configuration
funzionalità fabric butler