A Quick Guide For Startups Companies In Launching Their App

Thousands of startup companies launch their app daily. New app ideas rise here and

there. This is an answer to the demand of the society we live in today where everything is upon

reach with a single tap on an app on the phone. If you’re wondering if there’s an app for a

specific concept you have in mind, the answer is probably yes. If you’re your own startup, and

you’re about to launch your app, know that you will be sharing the spotlight with tons of other

startup apps that are entering the market at the same time as you are. Getting the right amount of

attention has become a challenge for startup apps.

Furthermore, most startups may have the perfect and freshest idea to launch, but that’s just

about a portion of the recipe in making a successful entrance to the market. A lot of startup

companies find their product to be not performing as well as they expected after launching

their app. They would focus on revising or tweaking their main idea, not thinking it’s not the only

element to check why the app isn’t turning out to be as captivating.

Indeed, the industry is highly saturated, and catching the audience’s attention is more cutthroat

than ever. Yet once in a while, a star app naturally emerges and stands out among the rest. It

either appears to be a fresh concept, a well-functioning tool, or it has convinced its users about

its value. You might think it’s all a game of luck. Our team of experts would tell you that beyond

luck, what makes a new app to succeed is having a foundation of critical thinking and

thorough planning even before the development process. Let us walk you through a quick

guideline of things to consider before jumping into the development of your dream project:

* Evaluate the projected scale and budget of your project.

First of all, the size of your project determines the first point of your journey. If you think that

your project is not complex that you’ll need someone to develop the app, then you’d want to

consider actually learning to code and do it yourself. In this way, you’d be as hands-on with

your project as much as possible while saving your money and allocating it to other things -

which is very important for small startup companies. If you have all the time to devote to

really learning all the ropes in coding and developing your app, then this route may bee for you.

However, we know that coding isn’t for everyone. If you’d rather pour your hours into more

important things for your business, then you might want to consider tapping a freelance

developer, or an app development team, all depending on the budget you have in mind. Should

resources be a bit limited, then you’d lean towards the freelancer. That way, you’ll have a one-man team to help you with a good concept. Just be cautious of the hurdles in testing, optimization,

and support, as one head can do so much.

Be that as it may that you prefer to feel more secure and work with an app developing team, so

you can focus on other things for your company, then it might be a smart move from your end

to make this seamless and sound route. An app development team will give you a big leg up to

launching a successful startup app with fewer worries.

Knowing the scope and your resources for your app is an advantage you’d want to have. It’s

always best to be realistic, knowing what you’re working with, and how much you’re willing to

put into the project. Manage input and expectations, so you know if you can and want to

commit at a higher level if necessary.

*Gauge the type of app you are building.

What kind of app do you have to put up? Evaluate the complexity of your project. Is it as

simple as bringing mobile functionality to your already existing company website, as an e-

commerce application for your e-commerce website for example? Or is it a completely new

concept on its own? If that’s the case, then a web app isn’t gonna cut it, and you’ll need either

a hybrid or better yet, a completely native app.

A hybrid app’s development will cost you less, and the process will be shorter since codes iOs

and Android codes will be easily transferrable.

Should you have the perfect, real deal dream app in mind, then the only way to go is

to develop a native app. Native apps will allow the developer to create the ultimate

functionality, design, and overall user experience, custom fit to your liking; an app you can

completely call your own.

The bottom line is knowing what kind of app you are planning to build is very important. It

would save you time, money, and energy. More importantly, you would avoid wasting a really

good idea being executed in the wrong way.

* Determine your target user and study their persona and app user behaviors.

Every startup’s end-user is right in the center of their app’s solar system, therefore everything

revolves around them. The target user impacts all decisions a startup is making.

The major elements of figuring out your target end-user are Demographics, and

Psychographics. What’s the age range? Where are they located? What is their education level?

Income level? What is their occupation? All these factors build up the base of a unique

persona your product caters.

Next to specify is the users’ psychographics, or their psychological attributes like attitudes,

values, interests, lifestyle, and even their purchasing behavior. Once you’ve done this, you

should clearly define your user persona.

With all this information, you’ll have a better idea of how your app will suit the needs of your

market, and therefore earn more user value.

* Research. Get Insight. Test your idea.

Developing an app for your brainchild company of a startup is no joke. While everything is a

gamble and risk, you’d want to be more sure of things as much as you can. It’s nice to know at

the back of your head that your idea of an app is a good one. And so it wouldn’t hurt to back

yourself up with some research.

First of all, we’d advise you to get a consultation with an expert. Seek advice regarding your

concept. Ask about its feasibility. App developing teams come across a lot of app ideas

every day, they’d easily spot weak points and opportunities in your concept.

The next good thing to do is get insight from your market. It’s always good to hear from your direct

end-users. You can conduct a focused group discussion. You can also resort to a Minimum

Viable Product solution (MVP). An MVP allows you to test your software on the market and to

know the reaction of users all with a small investment and with a contained risk. It is a software

developed with the minimum key functionalities that will cater to early users. The feedback you

extract can be the basis for the development of the final and complete set of features for the

large-scale product release.

Don’t limit the reviews you get within your people’s circle. Go the extra mile and reach out to

people who are most likely to use your product.

* Be creative in making your product stand out.

This part is crucial. After formulating your concept, and establishing your end-user persona, the

succeeding thing to accomplish is to realize and observe your competition. We already know

that developing an app comes with the risk of doing the same thing with 10 or 15 other

companies. Your end-user will be asking the questions: “What are you doing that your exiting

competitors aren’t?” and “What problem is your app solving exactly.” If you’re struggling to

answer these questions, then we have a problem.

Here’s a tip: Know everything you can about your competitor. The best way to do that is

to download their app. Go through and play around with it. Be on the lookout for loopholes and

cracks. Once you’ve identified issues, integrate the solution to your own app.

At the end of the day, the goal is to make your end-user choose to download your app

instead of the others. Having a unique selling point, like simply making the user experience

better, or have a more aesthetically pleasing design, goes a long way!

* Maximise the reach and potential of your app.

You measure your app’s ROI with its reach and the frequency of its usage. And as a company

investing in an application, you’d want your product to be able to return your investment

with its function, and potentially be bringing you in profit.

Initially, having a marketing plan for your product will boost your users’ awareness of it. Your

marketing campaign should be custom to fit your market, so they respond well end up

down your app. You have to keep in mind that a number of download serves as a marketing

effort on its own, as this lets your app organically rank in the AppStore and Google Play’s search

engines, making more people likely to see it. Otherwise, you can use paid advertisements to

promote your app.

Once you’ve finally built a large user base, and u6have nurtured a good relationship with them,

you might be able to monetize your app. You have to think carefully about what monetizing business

model would fit best with your app and your users. I can be embedding ads in your app.

Another way is through charing per download, or a subscription service.

Ultimately, you can grow your app so big, you might just be able to sell the app for ten folds of

your initial investment.

Overall, every startup’s journey in developing their app unique, and no two stories are

identically the same. While these guidelines may be very helpful and vital in starting your

project, there’s no perfect recipe for a successful app. You have to be upon your toes, always

ready for any possible hurdles or challenges that may come your way. It’s best to have people.